Especially for young adults, the Internet is a place of socialization. By liking, sharing, and commenting on content, information can spread quickly and en masse. However, this also applies to the dissemination of disinformation, which poses ever greater challenges to the democratic formation of opinion and will. In order to educate this young target group in particular about the dangers of disinformation, to sensitize them to it, and to strengthen their media literacy and media criticism skills, the Bundeszentrale für politische Bildung (bpb) has developed its own digital formats. As part of the “UnFAKE” project and in cooperation with so-called “creators”, web videos and livestreams have been developed that are intended to address their followers at eye level and convey politically educational content.
The authors of this report scientifically accompanied the creation and publication of these web videos as part of the PrEval project. The pilot study focused on the question of how the processes and effects of such digital formats for political education can be evaluated. In dialogue with the staff of the bpb, the PrEval team developed evaluation approaches and participatory instruments and tested them within the framework of the project.
This pilot study presents the project as well as the tested evaluation instruments and discusses which potentials the use of web videos and livestreams offers in the context of civic education.
Download: Theis, Désirée/Verhovnik-Heinze, Melanie/Kroll, Stefan/Kierek, Keshia: Webvideos und Livestream zur Aufklärung über Desinformation. Evaluationsansätze zu digitalen Formaten in der politischen Bildung, PRIF Report 8/2021, Frankfurt/M.
Further information on the project “PrEval – Evaluation Designs for Prevention Measures” at preval.hsfk.de (in German).